Vision Group has been in the forefront in development of fly fishing equipment for the European market and beyond since 1997. The origins of the company are in Northern Europe and it is clearly seen in the names of the products like Musta, Mycket Bra, Sisu, Abborre and etc.. Nowadays Vision has a wide range of products from clothing to hard gear in all price ranges. Both the staff and pro team consist of some of the most recognizable names in fly fishing. Vision has also been one of the first fly fishing companies to produce a wide variety of films on Youtube that has shaped the European fly fishing scene significantly. Fly TV is a production made in co-operation with Vision and a Swedish production company called Kanalgratis. These films are both instructive and entertaining. Vision has been a big part of development of new ways to fly fish and introducing new species to target. For example pike fly fishing was something that a small amount of people enjoyed just 10-15 years ago. Vision played a big part of making this predator style fly fishing main stream.
Fly fishing is all about interacting with nature, observing it and in big part giving back. Whether it’s fishing itself or conserving waters so future generations can enjoy nature and the sport. Vision is playing its role and making all the efforts to be as green as possible. This means for example going away from plastic packaging and having a product range called Save The Natives. Part of the sales of these products go to the Save the Natives foundation donated annually to a selected project aiming to improve the conditions of endangered native trout and/or Atlantic salmon stocks in Europe. Vision Group is based in Hyvinkää, Finland and has a worldwide network of distributors.