Detlev Louis took a small motorcycle repair workshop and over the decades shaped it into Europe’s largest company for motorcycle clothing and accessories. At all times he held onto his firm belief in the major potential of the motorcycle – even when other paths perhaps appeared easier and much more profitable for others. This foresight, his wealth of ideas, but also his restrained and responsible approach and his German reliability are just a few of the pillars of his success.
Our company has now been in existence for 85 years. Detlev Louis Motorrad-Vertriebsgesellschaft mbH has a long tradition. However, the development and growth of a small Hamburg motorcycle workshop into an international business and Europe’s market leader required a lot more than just tradition, and it still does. We pursue a policy of sustainable growth. A scrupulously intelligent range of goods with excellent value for money, a young and modern organisation, a high-performance logistics centre and well-trained, dedicated employees are the pillars of our success.