History

PRIMIGI, the historic brand for children’s shoes, was founded in 1976, establishing itself on the market with its first steps shoes.
The brand immediately became synonymous with technological know-how, scrupulously selected materials and Italian style.
It was an instant success: PRIMIGI shoes were seen as innovative and were valued for the quality of their materials, their advanced construction technology, and their carefully designed and balanced shapes to keep little feet healthy as they grow.

In just a few years, PRIMIGI became the leader in its home market, steadily reinforcing its position.
At the same time, it began to make inroads on the most important foreign markets.

Projects

PMG LAB 4X4
Sneakers

.

PMG LAB 4X4 GTX
Sneakers

.

WINTER KID
Winter shoes

.

WINTER KID GTX
Winter shoes

.

CATEGORY GROUP

PMG BLACK LAB 4x4

Specifically designed for Outdoor use

Technology at your feet

Primigi and Michelin together developed the new PMG #Black Lab Running 4X4 kids’ sports shoe collection: the Michelin outsole, developed exclusively for Primigi, is applied to a scratching pattern in perfect tune with the tread design, inspired by the MICHELIN Pilot Alpin tire. The result is an amazing and unique mix between aesthetics and technical performance.

The outsole developed for the PMG #Black Lab Running 4X4 collection guarantees maximum grip on the ground, even on slippery surfaces, maintaining a high level of flexibility. Ground traction is offered by the modular tread design. All these benefits assure comfort and safety.

Safety first

Thanks to the special tread design of the outsole, the new PMG #Black Lab Running 4X4, with its dynamic and sporty look, is full of benefits that are not secondary to a kids shoe of this type:

  • Perfect adherence on slippery surfaces
  • Extreme flexibility and durability in every situation
  • Ground traction guaranteed by the design of the sole
  • Protection against minor impacts and uneven groun
  • Maximum comfort
Use

Lifestyle

CATEGORY GROUP

PMG LAB 4x4

Specifically designed for Outdoor use

Slide Slide Slide
Technology at your feet

Primigi and Michelin together developed the new PMG #Black Lab Running 4X4 kids’ sports shoe collection: the Michelin outsole, developed exclusively for Primigi, is applied to a scratching pattern in perfect tune with the tread design, inspired by the MICHELIN Pilot Alpin tire. The result is an amazing and unique mix between aesthetics and technical performance.

The outsole developed for the PMG #Black Lab Running 4X4 collection guarantees maximum grip on the ground, even on slippery surfaces, maintaining a high level of flexibility. Ground traction is offered by the modular tread design. All these benefits assure comfort and safety.

Safety first

Thanks to the special tread design of the outsole, the new PMG #Black Lab Running 4X4, with its dynamic and sporty look, is full of benefits that are not secondary to a kids shoe of this type:

  • Perfect adherence on slippery surfaces
  • Extreme flexibility and durability in every situation
  • Ground traction guaranteed by the design of the sole
  • Protection against minor impacts and uneven groun
  • Maximum comfort
Use

Lifestyle

CATEGORY GROUP

PMG LAB 4x4 GTX

Specifically designed for Outdoor use

Slide Slide Slide
Technology at your feet

Primigi and Michelin together developed the new PMG #Black Lab Running 4X4 kids’ sports shoe collection: the Michelin outsole, developed exclusively for Primigi, is applied to a scratching pattern in perfect tune with the tread design, inspired by the MICHELIN Pilot Alpin tire. The result is an amazing and unique mix between aesthetics and technical performance.

The outsole developed for the PMG #Black Lab Running 4X4 collection guarantees maximum grip on the ground, even on slippery surfaces, maintaining a high level of flexibility. Ground traction is offered by the modular tread design. All these benefits assure comfort and safety.

Safety first

Thanks to the special tread design of the outsole, the new PMG #Black Lab Running 4X4, with its dynamic and sporty look, is full of benefits that are not secondary to a kids shoe of this type:

  • Perfect adherence on slippery surfaces
  • Extreme flexibility and durability in every situation
  • Ground traction guaranteed by the design of the sole
  • Protection against minor impacts and uneven groun
  • Maximum comfort
Use

Lifestyle

PRODUCT

BENEFIT

Specifically designed for Outdoor use. Combination of good adherence and durability. Versatile and adaptable to all terrains and weather conditions.

Adherence

Traction

Adaptability

Traction

Central area designed for constant traction

Adherence

Siped sculptures provide adherence on slippery surfaces

Flexibility

Large multidirectional grooves to improve tread flexibility

Design

Recognizable MICHELIN® design

Inspired by

MICHELIN®
PILOT ALPIN

CATEGORY GROUP

WINTER KID

Very trendy urban sneakers and perfect for winter

Slide Slide
Technology at your feet

Thanks to the thermal insulation guaranteed by the upper and sole, which will allow the little ones to always have dry and warm feet.

Use

Urban sneakers perfect for winter

Safety first

The sole is inspired by the MICHELIN X-Country range of bicycle tires. Resistant to cold, they are designed with a soft, non-slip rubber to ensure better resistance and grip on the ground.
The characteristics of the tire applied to the sole translate into maximum grip even on slippery surfaces, such as icy ones, guaranteeing maximum grip. The wide central and multidirectional grooves improve flexibility and grip in all circumstances. The design is reinforced on the sides to optimize stability and on the toe to resist wear over time. Finally, the plantar arch is structured to give maximum comfort and safety on regular terrain.

CATEGORY GROUP

WINTER KID GTX

Very trendy urban sneakers and perfect for winter

Slide Slide Slide Slide Slide Slide
Technology at your feet

Thanks to the thermal insulation guaranteed by the upper and sole, which will allow the little ones to always have dry and warm feet.

Use

Urban sneakers perfect for winter

Safety first

The sole is inspired by the MICHELIN X-Country range of bicycle tires. Resistant to cold, they are designed with a soft, non-slip rubber to ensure better resistance and grip on the ground.
The characteristics of the tire applied to the sole translate into maximum grip even on slippery surfaces, such as icy ones, guaranteeing maximum grip. The wide central and multidirectional grooves improve flexibility and grip in all circumstances. The design is reinforced on the sides to optimize stability and on the toe to resist wear over time. Finally, the plantar arch is structured to give maximum comfort and safety on regular terrain.

PRODUCT

BENEFIT

Cold temperature resistance. Firm grip. Soft antislip rubber. Good abrasion resistance.

Traction

Flexibility

Stability

Lasting

Robust toe and heel tread-areas for long lasting

Stability

Massive shoulder sculptures create larger traction area and stability

Traction

Sculpture designed for ground penetration and multidirectional traction

Flexibility

Wide grooves for flexibility

Lasting

Robust toe and heel tread-areas for long lasting

Inspired by

MICHELIN®
X-COUNTRY RANGE

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