History

etnies is the first skateboarder-owned and operated global action sports footwear and apparel company. etnies not only pushed the envelope by creating the first pro model skate shoe, but pioneered technological advances and changed the face of skateboard footwear forever.

Philosophy

Today etnies’ vision, led by owner and skateboarder Pierre Andre Senizergues, is to remain the leading skateboard footwear company committed to creating innovative products that provide the most style, comfort and protection possible. etnies stays true to its roots by sponsoring a world class team of skateboarding, surfing, snowboarding, mountain bike, and BMX riders, and continues its dedication by giving back to each of these communities.

Projects

Veer
Skateboarding
Inspired by MICHELIN® Country MUD 2
Joslin PRO
Skateboarding
Inspired by MICHELIN® PC00
Joslin Vulc
Skateboarding
Inspired by MICHELIN® PC00
Marana
Skateboarding
Inspired by MICHELIN® PC00
Marana SLIP XLT
Skateboarding
Inspired by MICHELIN® PC00
Camber Crank
MTB and BMX
Inspired by MICHELIN® PC00
Culvert
MTB
Inspired by MICHELIN® PC00
Culvert Mid
MTB
Inspired by MICHELIN® PC00
MODEL

VEER

For those who want the durability of MICHELIN performance rubber outsole

Technology at your feet

For those who want the durability of MICHELIN performance rubber outsole, but with a sleeker, less chunky silhouette. The multi-directional Michelin tread with a forefoot flex notch for flexibility gives exceptional feel but with 3 x more durability than other action sports shoes on the market. 

The upper features a lightly padded tongue and collar lining, mesh tongue and perforated quarter panel for breathability. Mixed suede and synthetic materials.

Use

Another brand new etnies skateboarding shoe featuring MICHELIN rubber.

https://www.youtube.com/watch?v=lJ0MYWAxq1I&t
PRODUCT

BENEFIT

Ideal For outdoor condition
Good Adherence
Great Durability

Durability

Flexibility

Adherence

Durability

Reinforced contact surface on toe area for durability

Adherence

Sipings enhance adherence on wet surfaces

Flexibility

Flex groove

Flexibility

Interlocked tread design to improve flexibility

Support

Specific technical ribs for arch support

Control

Grooves on heel area increase landing control

Inspired by

MICHELIN®
COUNTRY MUD 2

MODEL

JOSLIN PRO

Was built to provide its name sake with a shoe that is as unstoppable as he is.

Technology at your feet

The Joslin Pro was built to provide its name sake with a shoe that is as unstoppable as he is. The Joslin Pro features a hidden toecap below the vamp for durability and an STI Evolution Foam midsole for impact. This shoe is also stacked full of stealth technology. Down to every tiny detail, the Joslin Pro is everything he wanted in his first pro skate shoe, a clean-cut style that’s affordable, tough, long lasting. “From the inside out, this shoe LASTS and that’s what I love!” – Chris Joslin

STI Evolution® Foam midsole, MICHELIN performance rubber outsole. Featuring a hidden toe cap that extends into the ollie area and a U-throat that holds the upper together for durability. Elastic tongue straps for a superior fit, padded tongue & collar lining locks foot in and hidden lace loops & inset eyelets. Suede/Synthetic materials.

Use

Another brand new etnies skateboarding shoe featuring MICHELIN rubber.

MODEL

JOSLIN VULC

featuring the first ever MICHELIN rubber vulcanized outsole

Technology at your feet

Designed by X-Games champion skateboarder Chris Joslin, and featuring the first ever MICHELIN rubber vulcanized outsole, this brand new, slimmed-down style is guaranteed to cater for riders requiring more board and pedal feel but with the same capabilities as Joslin’s virtually indestructible signature shoe. As has become standard with etnies, this new silhouette offers the same superb styling matched with extended durability. 

The high performance sole unit is inspired from the original Marana tread pattern and backed up by double-wrap vulc foxing and rubber heel wrap for additional support. The Joslin Vulc is yet another powerful weapon in the etnies x Michelin arsenal.

Use

Another brand new etnies skateboarding shoe featuring MICHELIN rubber.

https://www.youtube.com/watch?v=ALv78Xs2QXQ
MODEL

MARANA

The original Marana, an incredibly durable shoe

Technology at your feet

The original Marana was an incredibly durable shoe, but contrary to most skate shoes, the upper was so long-lasting that the rubber outsole could not keep up.
In an effort to continuously improve the most durable skateboarding footwear on the market, etnies joined forces with one of the world’s top manufacturers of premium rubber to translate the performance and durability of Michelin tires to the outsole of a shoe. The etnies Marana is, without doubt, one of the most durable shoes ever. With an STI Evolution Foam midsole, allowing you to skate or ride throughout the day with full protection from continuous impact. 

Further to the soles durability, the upper includes a fused on, injected rubber toe cap. For comfort and performance, it includes a padded tongue and collar, Pro Foam 1 Polyurethane insole and full-length flex grooves in the Michelin performance rubber outsole for ultimate flexibility. It also has hidden lace loops for lace protection, while the outsole features an exposed STI Evolution Foam Icon logo and a beefy tread designed to last by including both a traditional herringbone and car tire-like tread pattern.

Use

Another brand new etnies skateboarding shoe featuring MICHELIN rubber.

MODEL

MARANA SLIP XLT

The original Marana, an incredibly durable shoe

Technology at your feet

This is a brand-new etnies skateboarding shoe for spring 2021 that features the super-durable MICHELIN rubber compound – taking inspiration and characteristics from the classic Marana but applying these tried and tested features to a vulcanised slip-on construction.

The sidewall is super durable, featuring double-wrapped foxing tape that sandwiches in the rubber toe-cap and the same goes for the extra heel support. 

The sole is the same, vulcanised unit from the super successful Joslin Vulc which, if you didn’t already know, is unique in the skateboarding footwear world having previously only ever been used on cup-sole shoes. This simply translates to superior board feel but with unrivalled durability.

On top of the monstrously tough and sturdy features, there’s some lovely, fine aesthetic details too with the stitch line and perforations on the toe-box, reflecting the legacy of the original etnies Lo-Cut from the 90’s to the goring construction for easy slip-in access and a secure fit. 

Furthermore, the footbed is a ‘drop to the floor’ ProFoam2 PU insole which is extra thick on the heel for impact protection so there’s maximum comfort without compromising board feel.

Use

Another brand new etnies skateboarding shoe featuring MICHELIN rubber.

PRODUCT

BENEFIT

Extreme adherence on wet, slippery surfaces with good durability. Special sticky compound.

Durability

Flexibility

Adherence

Durability

Forefoot and heel tread for durability

Adherence

Siped scupltures for adherence

Flexibility

Tread pattern offers adaptability an flexibility

Durability

Forefoot and heel tread for durability

Inspired by

MICHELIN® PC00

LIVE A NEW JOURNEY

Take your project to
the next level

 

MODEL

CAMBER CRANK

The Crank collection embodies everything on two wheels – from MTB to BMX.

Slide
Technology at your feet

Designed around a gummier MICHELIN sole offering more grip without sacrificing the outstanding durability – this new sole unit has lugged area at the toe and heel to make hill climbing easier when you are out of the saddle.

Use

The Crank collection embodies everything on two wheels

Safety first

The Camber model is perfect if you are looking for additional grip on your pedals, a rigid and resistant sole and, at the same time, more traction when riding on more aggressive trails and tracks. Other fantastic features are the abrasion-resistant nubuck upper, the gusseted tongues to keep out of the water and a secret tongue pocket to store the laces.

https://www.youtube.com/watch?v=59fqWX90UEI
PRODUCT

BENEFIT

Extreme adherence.
Adherence on wet, slippery surfaces with good durability.
Special sticky compound

Durability

Flexibility

Adherence

Traction

Toe sculptures designed for traction

Control

Flat forefoot for a firm control on pedals

Flexibility

Main tread offers adaptability and flexibility

Design

Heel sculptures designed for breaking

Inspired by

MICHELIN® PC00

MODEL

CULVERT

Arriving in spring 2021, the Culvert positively sings with new details and functions

Slide
Technology at your feet

The pebble repelling gusseted tongues now feature a discreet pocket to tuck in and protect your laces and your delicate ankles will be protected from the frame and gears with the new ankle shield.

Further to the above, the Culvert and Culvert Mid also feature a hot-melted toe and heel cap, TPU moulded Pedal Shank 2 in the midsole, Pro foam 1 moulded PU footbed, die-cut EVA foam midsole and a nylon pull loop on the heel.

Use

Another brand new etnies MTB shoe featuring MICHELIN rubber.

Safety first

There’s the new, super-sticky MICHELIN compound to provide excellent pedal and surface grip and an adjustable power strap for support. The upper is reinforced with the Force Shield panelling and treated with Repel to keep out the moisture whilst the lining benefits from 3M’s Thinsulate to keep in the warmth.

MODEL

CULVERT MID

Arriving in spring 2021, the Culvert positively sings with new details and functions

Slide
Technology at your feet

The pebble repelling gusseted tongues now feature a discreet pocket to tuck in and protect your laces and your delicate ankles will be protected from the frame and gears with the new ankle shield.

Further to the above, the Culvert and Culvert Mid also feature a hot-melted toe and heel cap, TPU moulded Pedal Shank 2 in the midsole, Pro foam 1 moulded PU footbed, die-cut EVA foam midsole and a nylon pull loop on the heel.

This mid version comes in a stealthy, subdued charcoal grey with neon green colour pops whilst the low version comes in two colours – dark grey/black/red and black/green.

Use

Another brand new etnies MTB shoe featuring MICHELIN rubber.

Safety first

There’s the new, super-sticky MICHELIN compound to provide excellent pedal and surface grip and an adjustable power strap for support. The upper is reinforced with the Force Shield panelling and treated with Repel to keep out the moisture whilst the lining benefits from 3M’s Thinsulate to keep in the warmth.

PRODUCT

BENEFIT

Extreme adherence on wet, slippery surfaces with good durability. Special sticky compound.

Durability

Flexibility

Adherence

Traction

Toe sculptures designed for traction

Control

Flat forefoot for a firm control on pedals

Flexibility

Main tread offers adaptability and flexibility

Design

Heel sculptures designed for breaking

Inspired by

MICHELIN® PC00

LIVE A NEW JOURNEY

Take your project to
the next level