History

Ecoalf was born in 2009 with the vision to stop using natural resources in a careless way to ensure those of the next generation, to accomplish this, their mission is to create a new generation of recycled products with the same quality and design as the best non-recycled. For the past 10 years, Ecoalf has developed more than 400 recycled fabrics RECYCLING over 250 million plastic bottles, 80 tonnes of DISCARDED fishing nets, USED tires, thousands of tonnes of POST-INDUSTRIAL cotton and wool… saving over 63 million liters of water in their last recycled cotton collection.

In 2015, through the Ecoalf Foundation, Ecoalf started Upcycling the Oceans: a worldwide adventure that is helping to remove marine debris from the bottom of the oceans and give it a second life through recycling. Since 2018, Ecoalf is a proud member of the B-Corp community with the goal to be the best company FOR the world. In 2020 Javier Goyeneche was the first Spaniard to receive the Schwab Foundation’s social innovators of the year award.

MODEL

JOHN LOAFERS

Ecoalf markets its first moccasin sole made from reused materials

Slide

WORLDWIDE REFERENCES COLLABORATE TO DEVELOP A COLLECTION OF LOW-IMPACT LOAFERS

Ecoalf and Michelin have jointly developed their first shoe sole made from the rubber “wasted” in mainstream sole production. The developers set out to strike the best balance between eco-friendly manufacturing and a high-performing product. Following a string of tests, they decided to use 20% recovered rubber to maintain a high level of performance in the soles, which will feature in the new “John Moccasins” collection of moccasins for men and women, available from March 18.

The process cuts down on the amount of raw materials used, limits waste and improves manufacturing efficiency by not only reducing the number of steps, but also CO2 emissions and water consumption.

THE NEW SHOE SOLES COMBINE LONGEVITY WITH HIGH PERFORMANCE.

Made from unique and eco-friendly, lightweight materials, including a fabric knitted using “Ecoalf Ocean” yarn, the shoes are unisex and lend themselves perfectly to day-to-day wear thanks to the grip, versatility and flexibility that have come to define Ecoalf’s collections. Where esthetics are concerned, Michelin drew design inspiration for the soles from the sculptural forms of its MICHELIN Pilot Sport automotive tires.

PRODUCT

BENEFIT

Adherence

Durability

Flexibility

Recycled Polyester

The knit fabric is 70% Ecoalf’s Ocean Yarn, made with bottles collected from the bottom of. the ocean with our Upcycling the Oceans project

Michelin’s reused-rubber sole

Michelin’s first reused rubber sole

Adaptability & Flexibility

Lug-spacing for adaptability and flexibility

Adherence

Sculpted with sipings designer to offer adherence

Durability

Wide contact surface for durability

Inspired by

MICHELIN®
PILOT SPORT

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