PRIMIGI, the historic brand for children’s shoes, was founded in 1976, establishing itself on the market with its first steps shoes. The brand immediately became synonymous with technological know-how, scrupulously selected materials and Italian style. It was an instant success: PRIMIGI shoes were seen as innovative and were valued for the quality of their materials, their advanced construction technology, and their carefully designed and balanced shapes to keep little feet healthy as they grow. In just a few years, PRIMIGI became the leader in its home market, steadily reinforcing its position. At the same time, it began to make inroads on the most important foreign markets.